Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

We challenged the conventions of Crime/Thrillers by mixing up styles of different genres. Using a convention from Murder Mysteries, by flashing between clips of the Investigation. We also challenged the forms and conventions just from the setting and the country in which it was based, as there are very few if no Crime/Thrillers that are based 

What kind of media institution might distribute your media product and why?

The media institution that might distribute our film would be UK Film Council, as it supports british independent films and being (if this was real) our first project this would mean our company would need a financial boost and UK Film Council would most likely give this too us. (though now UK Film Council has now been shut down). The films they invest in for every £1 they give to the film, they earn£4 which of course is a 300% return in revenue. They invested in the films "The Last King of Scotland" and "28 Days Later" which are the films that became very popular, with the difference being the story line we hoped to create a film very much a mix in the different ways they where filmed.

Film4 would be a good company to distribute through as if the film couldn't get enough interest to get into cinemas. We can use Film4's channel, which now most of the country (85% of UK homes (21.4 million)) can now get on their televisions because of the digital switchover.This creates backup for our film. Film4 is very loyal to british films and independent films in particular.

http://news.bbc.co.uk/1/hi/entertainment/4248774.stm 

After researching into distributing our film, I found we could very easily submit our film to Film4 but would have to make it more of a short film more than a full length feature.I also found that they are very keen on funding short films.

"The Short Film Bureau, a non profit organisation set up in 1998 by Kim Leggatt and Doug Miller is already making life easier for short film makers by offering advice and support on funding, production, marketing and distribution. Last year they negotiated a ground-breaking agreement with every major UK distributor, resulting in a set of guidelines under which the distributors will accept shorts in front of a feature. Armed with this agreement they approached exhibitors Odeon and Columbia Tristar who also came on board."

http://www.film4.com/features/article/get-your-short-film-distributed


http://www.film4.com/features/article/funding-your-short-film

Who would be the audience for your media product?

The audience that we would like to aim at is the fan bases of Murder Mysteries lovers. With a high british interest into the T.V programmes such as CSI and the X files we wished to create a film for this audience. But because our film has no fan base we need to appeal to this group but also to the british fans as we have no murder mysteries. As We have programmes like Midsummer Murders which are only aimed at the older generations and not younger audiences that CSI do. That's why our film, in our detective scene, we made it look like CSI/X files. We also chose for the man to be coming back from the army instead of coming back from anything else because of a massive boom in games such as “Call Of Duty” we have an appeal to these people already.

How does your media product represent particular social groups?

Click this link.
http://asmatiasgreencabot.blogspot.com/2011/04/how-does-your-media-product-represent.html

How did you attract/address your audience? 

I feel we attracted the audience straight away with the murder being at the start. We also filmed in such a way that we created questions for the audience and made sure we did not give away too much attracting the audience to carry on watching. We also used the point of the murderer being from the army from the current hype in games such as “Call of Duty” and “Medal Of Honour”. We attracted our audience by the music choice as it was “Dub Step” which is currently a favourable type of music to my generation at the moment.

What have you learnt about technologies from the process of constructing this product? 

I learnt hw to use imovie, but more importantly learnt not to use it again. From doing GCSE Media studies I learnt how to use Adobe Premiere Pro and found it an easier and more logical to use.

With Adobe you could run clip over each other and at the same time but just select pieces to hide. But with imovie you could only cut clips. For example if I wish to have a scene where a man is walking down the road and I wanted loads of different angles i would have to import every clip again if i wanted to resort back to a specific angle and would have to cut exactly at a point in which they match. Instead of doing it like you can in Adobe where you can put clips of the same scene side by side and then cut out the bits you don't want.

I learnt how to use the camera better and was able to use a camera with manuel (though clips were never used) where we could focus on something but then make it blurry such as having a blood soaked hammer in the foreground and then focusing on the background with a bloody hand sticking out from behind a sofa.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

We learnt how important continuity is when filming to get the best out of the movie. We found it helped us create great set ups and made us, as a group think really hard about  the Mise en Scene and the look of the whole thing. We found that that music can make a big difference when added to a clip and the depth of the story it can bring forward, where just dialogue can't. It also helped me think about shot types and placement of the camera instead of just putting it down somewhere and pointing at whatever I'm recording. This was from filming the preliminary twice when going back to class and a teacher asking us the first time why things where in the background, and replying very naively said "just because it was in the background" my teacher told us to redo it and really think about the surroundings. So we walked around and found the orchard which is a v`ery romantic setting and you could tell instantly from the two pieces what one had the best impact.